Just, Good Travel is a free-to-join community for travel & tourism professionals whose companies are looking to begin their journey to more responsible and sustainable operations, or take their activities to the next level. 

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At Atkin Jones Limited and through sister brands Sanderson Phillips and tranquilico, we have enjoyed engaging with our existing - and some new - clients on how travel can be more sustainable and realised that our journey to date was one which could help others find a starting point or enhance initiatives that were already in place.

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We began by creating a guide for travel organisations and then went a step further with the support of UK For Good to offer regular communications focussing on sharing knowledge and giving advice on the best way forward in an ever more complex and busy space.

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We're keen to encourage and enable our travel industry clients, and indeed any travel organisation, to increase their sustainability and social responsibility efforts at a time when swift action is required:

• 74.2% of travel businesses (accommodation, tour operators, transport) are taking climate related action without a formalised plan

• 73.2% of travel businesses are not measuring emissions. Of those who say they are not measuring, 38.7% say they are not because they don’t know how 

• 56.6% of businesses reported that they have not set a 2030 emission reduction target, but 82.3% indicated that they are working to define one

• 69% reported that they do not purchase offsets. 20.6% indicated that they offer clients the option to compensate their emissions

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Source: Baseline Report on Climate Action in Tourism - World Tourism Organization (UNWTO), 2023

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About the benefits of the Just, Good Travel community:

• Free to join

• Welcome email including ‘Sustainable Travel Organisations – A Guide’ by Sanderson Phillips and information on UK For Good/B-Corp

• Invitation to join a UK For Good meeting as guests of Atkin Jones

• Email newsletters offering topical comment and insights into what is happening in sustainable tourism plus ideas for how travel organisations can begin or enhance their sustainability efforts

• Discount on UK For Good’s learning and development programmes

• Opportunity to engage with a consultant from Sanderson Phillips to discuss your specific situation and be supported in creating or enhancing your sustainability management plan/policy

• Access to a private LinkedIn Group to ask questions and share updates with fellow community members

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We also have a public LinkedIn page you can follow to keep up to date with all our news and views.